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ICC World Twenty20 - Social Responsibility
1. Think Wise
For almost a decade the ICC has been working in close partnership with UNAIDS and UNICEF to raise awareness and reduce stigma about HIV and AIDS across the major cricket-playing countries
By providing exposure at its major events and involving elite players, these campaigns have been credited with contributing to reduced levels of stigma and greater levels of awareness in Africa, Asia and the Caribbean.
In keeping with a custom that began in 2004, players from the teams taking part in the men¹s and women¹s semi-finals will wear red ribbons as a sign of solidarity for people living with HIV and AIDS.
The umpires and referees will also sport the Think Wise logo on their shirt sleeves.
To find out more go to www.thinkwisecricket.com
2. Murali Harmony Cup
As part of its commitment to the local community in Sri Lanka, the ICC will be supporting the staging of the Murali Harmony Cup in the build-up to the ICC World Twenty20.
The cricket tournament, dedicated to promoting peace and understanding across Sri Lanka by bringing together young people from across the island, will mirror the format of the ICC World Twenty20, featuring 12 boys teams and eight teams of young women.
The Murali Harmony Cup is run by the Foundation of Goodness and supported by the Mahela Foundation and Sanga¹s Bikes for Life campaign. As well as bringing together young players from across the north and east of Sri Lanka and the three WT20 competition venues, the tournament will feature teams from Seenigama, the cricket village¹ built with the support of international cricket stakeholders in the aftermath of the tsunami in 2004.
Several of the participating teams at the WT20 will also interact with the youngsters during specially-arranged training sessions.
For more information visit www.themuralicup.com
Room to Read
The ICC piloted a partnership with the educational charity Room to Read during the ICC Cricket World Cup and the success of this initiative convinced both parties to extend the relationship through to 2015.
One of the early fruits of this continuation has been the development of local language cricket books to promote literacy, the first of which features local star Angelo Mathews. This book Little Angelo¹s Big Day Out - is available in both Sinhalese and Tamil and will be distributed to youngsters throughout Sri Lanka as part of the WT20¹s local legacy.
Room to Read¹s ambition to promote access to literacy and girls¹ education has resonated with many of cricket¹s leading players and Angelo is joined as a champion of this cause by Virat Kohli and Shane Watson, both of whom will be involved in awareness-raising activities during the tournament.
A major success in 2011 was the joint initiative with Reliance Life Insurance called boundaries for Books¹ which saw the ICC partner make a donation to Room to Read for every six that was hit during the tournament. Reliance¹s commitment helped provide access to education for thousands of boys and girls and it remains a committed supporter of Room to Read
The ICC¹s broadcast partner, ESPN Star Sports, will also be producing a Room to Read public service announcement for the WT20 that will be shown on big screens during the tournament and on television screens around the world.
For more information about Room to Read visit: www.roomtoread.org
